Should You Use Your Visa Card When You Visit An Aquarium On A Tuesday?

By Rudy Socha

Lorain, OH - Recently as part of its GO global advertising campaign Visa ran an ad showing a father taking his daughter to a public aquarium. The commercial was very well done and would have great appeal to young families with children, especially those who regularly visit zoos and aquariums. The tag line asks “When was the last time you took your daughter to an aquarium on a Tuesday?”

There are many branding messages implied by Visa being associated with a family visit to a public aquarium. The most prominent message is “Visa enables your visit”. Visa wants to be thought of as synonymous with a visit to a public animal attraction.


There is a very good reason for Visa doing this as a component of their global ad campaign. Each year more than 200 million Americans visit animal attractions. Worldwide attendance is close to 800 million.

The image of a parent taking their child to an aquarium is very positive and there are a lot of positive connotations associated with this industry. Today’s animal attractions in the United States are associated with conservation, wildlife preservation, environmental education, and overall have the “Green” image every company desires.

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