Here's a snippet from Network World:
Network World - Consumers are increasingly interested in doing business with companies they know and trust while avoiding the criminal elements that stalk the Internet.
In fact, 60% of online shoppers abandon their carts at some point during their shopping experience, mostly due to fear of identity theft (Sherpa Marketing Study, 2006), and almost half (44%) say they're less likely than they were just a year ago to trust a Web merchant with personal data (Yankee Group Study, 2008). As the climate of trust erodes, consumers are more sensitive than ever.
Continue Reading (Don't Be Insecure)
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