SAN DIEGO & CINCINNATI--(BUSINESS WIRE)--Transaction Wireless (TW), a mobile infrastructure, commerce and marketing company, and Fifth Third Processing Solutions, a pioneer in providing secure electronic payments and credit, debit and gift card processing services, today announced that Fifth Third Processing Solutions will begin to offer TW’s virtual gift card solutions to its leading merchant partners, using their wGiftCard suite of products.



“Our relationship with Transaction Wireless enables our merchants to reach their valued customers on a very personal level – through their ‘always there’ mobile device,” said Donald Boeding, president, merchant services at Fifth Third Processing Solutions. “Our commitment to our processing partners is to deliver the most innovative and most effective technology available, our relationship with TW is an example of the added value we afford our clients.”



“Partnering with such a key player in the financial services industry gives us great exposure to millions of potential users of the various wGiftCard solutions,” said Bruce Springer, president and CEO, Transaction Wireless. “Our easy-to-use technology gives Fifth Third’s merchants a new, more cost-effective way of handling their multi-billion dollar gift card business – whether they’re delivering virtual cards to the end-user’s mobile device or email address.”



About wGiftCard



An alternative to traditional plastic cards, wGiftCard by Transaction Wireless gives retailers coveted real estate on the ubiquitous mobile screen or email inbox for the delivery and redemption of gift cards, coupled with one-to-one marketing programs. The wGiftCard platform provides a simple, easy solution for virtual gift card activations, balance inquiries, gifting among consumers, replacing stolen or lost cards, redemption, reloading cards, storing, tracking and monitoring. Transaction Wireless’ wGiftCard suite includes both turn-key and fully customized solutions for gift cards and more via virtually any mobile phone or PC. wGiftCard and accompanying services can be used by virtually any industry. More information can be found at www.transactionwireless.com or by emailing info@transactionwireless.com.



About Transaction Wireless



Transaction Wireless (TW) is a mobile commerce, payment and one-to-one relationship marketing company enabling a unique link between consumers, retailers and brands via any PC or mobile device leveraging TW's proprietary technologies. With unparalleled solutions, Transaction Wireless’ product portfolio includes wGiftCard, a suite of solutions for the next generation of gift cards and stored value programs delivered to any mobile phone or email; wConnect, a multimedia mobile messaging platform that can extend any brands’ marketing programs to the mobile phone or PC; and wCharge, a small merchant mobile POS credit card terminal. The Company is headquartered in San Diego, California. More information can be found at www.transactionwireless.com.



About Fifth Third Processing Solutions


Fifth Third Processing Solutions, LLC delivers innovative payment transaction processing and acceptance solutions to create and support complex payment strategies for merchants, businesses, and financial institutions around the world. A pioneer in card payment acceptance in the early 1970s, Fifth Third Processing Solutions is headquartered in Cincinnati, Ohio and is a joint venture with Advent International and Fifth Third Bank, a subsidiary of Fifth Third Bancorp (FITB).



As a premier full service payment solutions provider, the Company provides servicing solutions and product engineering for financial institutions’ and retailers’ credit card, debit card, merchant and private label programs processing over 33.3 billion ATM and point of sale transactions and over $315.5 billion in debit and credit card sales volume annually. The Company supports over 180,000 merchant and financial institution locations and 11,000 ATMs in 44 states and 11 countries. According to the Nilson Report (March 2009), the Company is the fourth largest U.S. merchant purchase transaction acquirer. Learn more at www.FTPSLLC.com.



Note: Transaction Wireless will be attending the Prepaid Expo Feb 22-24 in Las Vegas. Please contact Tom Niedbalski at tniedbalski@transactionwireless.com to schedule a demo.



 





Posted by John B. Frank Thursday, February 18, 2010

0 comments

Payments Industry News Blog

Search the PIN Debit Blog by Subject

Kapersky Calls for Mass Adoption of Card Readers

Kapersky Calls for Mass Adoption of Card Readers