Mobile phones have come a long way since their introduction over 30 years ago. By 2015, shoppers around the world are expected to use their mobile phones to purchase goods and services worth close to $120 billion.
In order to help retailers adapt to the new technology, the National Retail Federation has launched its Mobile Retail Initiative to offer best practices and learning opportunities for retailers entering the mobile space.This Mobile Retail Initiative has produced a Mobile Blueprint to guide retailers in planning and implementing initial mobile applications, including customer marketing, payments and internal operations.
- For a synopsis of the Mobile Blueprint, read the Executive Summary
- To see a summary and to download individual chapters of the Mobile Blueprint, go to the Table of Contents
- Download the entire Mobile Blueprint
The Mobile Blueprint Committee Chair Richard Mader would like to thank all who participated in this effort, with special thanks going to the subcommittee chairs Dave Dorf of Oracle, Jona Buus of Cellpoint Mobile and Cathy Medich of Smart Card Alliance.
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Mobile phones have come a long way since their introduction over 30 years ago. By 2015, shoppers around the world are expected to use their mobile phones to purchase goods and services worth close to $120 billion. In order to help retailers adapt to the new technology, the National Retail Federation has launched its Mobile Retail Initiative to offer best practices and learning opportunities for retailers entering the mobile space.This Mobile Retail Initiative has produced a Mobile Blueprint to guide retailers in planning and implementing initial mobile applications, including customer marketing, payments and internal operations.
The Mobile Blueprint Committee Chair Richard Mader would like to thank all who participated in this effort, with special thanks going to the subcommittee chairs Dave Dorf of Oracle, Jona Buus of Cellpoint Mobile and Cathy Medich of Smart Card Alliance. |
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