RIVERWOODS, Ill.--(BUSINESS WIRE)--Discover® card today announced the launch of ItPaystoDiscover.com, a new Web site that brings together all the ways cardmembers can get the maximum value from their Cashback Bonus® rewards.



All across America Discover Cardmembers are earning Cashback Bonus on every purchase. This interactive Web site shows how it all adds up, features exclusive limited-time deals and offers a peek at how cardmembers in their area and around the country are redeeming their Cashback Bonus rewards.



“Cash rewards are part of Discover’s heritage, and we’re proud to have awarded our cardmembers more than $8 billion in Cashback Bonus since the program’s inception in 1986,” said Julie Loeger, senior vice president of rewards and brand management at Discover. “ItPaystoDiscover.com is a simple and powerful way to help cardmembers realize the full value of their Cashback Bonus and make their money worth more.”



How to Earn, How to Redeem



ItPaystoDiscover.com showcases all the ways cardmembers can earn and redeem their Cashback Bonus rewards. The site provides a unique view of the rewards program with a running total of how much Cashback Bonus is being awarded over the course of the year - and a look at how cardmembers are enjoying their rewards with an interactive map that spotlights redemptions nationwide.



When it comes to earning rewards, Discover More cardmembers can earn increased Cashback Bonus through the 5% Cashback Bonus program, which allows cardmembers to earn more rewards in popular categories and amounts that change four times a year. Categories include gas, travel, home, apparel, restaurants, movies and more. A 2010 5% Cashback Bonus program calendar is available on the site.



Visitors can also take advantage of other special rewards and discounts through various offers such as double Cashback Bonus seasonal promotions and exclusive money-saving offers.



Discover Cardmembers have many options when it comes to redeeming their cash rewards. They can redeem for cash with a direct deposit to a bank account of their choice or receive a statement credit. If it’s even bigger rewards they’re seeking, they can increase the value of their rewards by redeeming their Cashback Bonus reward for partner gift cards with one of the more than 100 brand-name partners.



In addition to partner gift cards, cardmembers can redeem their Cashback Bonus for popular merchandise such as the Nintendo Wii Resort Bundle, Playstation 3 Slim Winter Bundle and Apple iPod®. They can also redeem for Discover gift cards, which can be used anywhere Discover card is accepted. Finally, cardmembers can also donate their rewards to select charities.



Don’t Take Our Word For It



On the site, cardmembers are also sharing their own stories and giving tips on how they get the most from their rewards, like Rebecca from Adairsville, GA recently did:



“We usually use our rewards throughout the year to eat at restaurants. This year we decided not to touch our rewards all year and then cash them in for department store cards to use for Christmas shopping. Boy did this idea ever pay off!! We just cashed in enough rewards to get: $50 Macy’s, $50 Kohl’s, $50 Shutterfly & $25 Bed Bath & Beyond®!!! You can’t beat the $175 towards Christmas shopping!! This year is gonna be tight on us for the holidays and this is such a blessing and we are sooo glad we did it!!!”



To learn more about how Discover Cardmembers are making their money worth more with Cashback Bonus rewards, please visit www.discover.com/itpaystodiscover.



Cardmembers also can learn how to connect with Discover by visiting our social community page at www.discover.com/community.



About Discover



Discover Financial Services (NYSE: DFS) is a leading credit card issuer and electronic payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers student and personal loans, as well as savings products such as certificates of deposit and money market accounts. Its payments businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in 185 countries and territories. For more information, visit www.discoverfinancial.com.