Editor's Note:  As difficult as it is, I will refrain from being sarcastic, sardonic or even poke fun at earn 25% cash back statement in this press release other than to say...next time, you might want to replace "invented" with "conjured up."



NEW CANNAN, Conn.--(BUSINESS WIRE)--The HomeCard™, which can help potential home buyers save for their down payments, has been introduced by The HomeCard Company, Inc., and will be available to consumers in early 2010.



“We started The HomeCard Company and invented the HomeCard to help ease the financial end of that decision by helping consumers earn along the way and give them a path that can lead to the American dream of owning and retaining a home.”



With the HomeCard, consumers can earn up to 25% cash-back on everyday purchases  which can be deposited into an interest bearing FDIC insured savings account to help speed savings for down payments or to fund home repairs.



“With some banks raising rates and fees for cards, we thought the time was right to launch a new cash-back card -- The HomeCard,” said Jack Loop, president and founder of the HomeCard Company. “It’s the first ‘ethical’ credit and debit card designed specifically to help consumers save for down payments, buy a home, get the right mortgage, and even get up-to-date information on how to retain and maintain a home.”



Mr. Loop said the HomeCard will be available early in 2010 to consumers from all income brackets and credit scores at rates lower than what some banks are charging. He said the HomeCard will be either a MasterCard® or Visa® card, and will be offered as a debit card, a secured credit card, or as a standard credit card dependant on consumers' preferences and credit score.



Interested consumers can reserve their HomeCards now by enrolling at www.theHomeCard.com, he said.



“Buying and retaining a home is one of the most important financial and quality-of-life decisions a person or a couple makes,” Mr. Loop said. “We started The HomeCard Company and invented the HomeCard to help ease the financial end of that decision by helping consumers earn along the way and give them a path that can lead to the American dream of owning and retaining a home.”



Cash-back rewards from HomeCard range from 1% to 25% for online and in-store spending as well as access to thousands in special savings on mortgages, insurance, real estate services, moving services, phone services, cable and Internet, and more. In addition, HomeCards can be linked to FDIC-protected savings accounts to help grow a cardholder’s down payment or home repair savings even faster, Mr. Loop said.



For information, contact Jack Loop at jloop@thehomecard.com or visit www.theHomeCard.com.