The service involves up to 15 million EMV credit cards, personalization services and business recovery planning services



AMSTERDAM--(BUSINESS WIRE)--Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, has been appointed by the HSBC Group, one of the world’s largest banking and financial organizations, to supply a comprehensive end-to-end EMV migration service across its 19 markets in the Asia Pacific region. Gemalto’s services cover three main areas; provisioning of EMV credit cards, secure personalization services, and business recovery planning services. Gemalto’s strong track record in delivering end-to-end solutions for financial institutions will help the company meet the bank’s requirements.



Gemalto is a recognized industry expert in supporting banks around the world through the EMV migration process. Its strong presence in the Asia region is facilitated by its multiple sales offices, production and personalization sites. It is able to provide all the logistics and processes necessary for a successful implementation to be adequately and securely managed. In addition, it provides strong contingency and backup capabilities for business continuity.



“We want to make sure we deliver the best value right down the line to the end-consumer,” commented Tan Teck Lee, President for Gemalto Asia. “We bring these world-class solutions to our banking customers so that their customers in turn benefit from the secure, fast and efficient banking provisioning capabilities: whether it’s a new card being issued, or an emergency replacement of a lost card, we make sure the card is the last thing our customers need to worry about.”



With increasing use of credit cards in day-to-day financial transactions in the region, it is important for these cards to be equipped with security features that give consumers peace of mind during transactions. Fraud has been the key driver of the ongoing migration exercise for credit cards in the Asia-Pacific region. By replacing the traditional magnetic stripe with an EMV version, sensitive customer data can be kept more securely, allowing end-users the freedom to enjoy using their credit card with ease and confidence.



For more information: http://www.gemalto.com/financial/cards/index.html



About Gemalto



Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with 2008 annual revenues of €1.68 billion, and 10,000 employees operating out of 75 offices, research and service centers in 40 countries.



Gemalto is at the heart of our evolving digital society. The freedom to communicate, travel, shop, bank, entertain, and work—anytime, anywhere—has become an integral part of what people want and expect, in ways that are convenient, enjoyable and secure.



Gemalto delivers on the growing demands of billions of people worldwide for mobile connectivity, identity and data protection, credit card safety, health and transportation services, e-government and national security. We do this by supplying to governments, wireless operators, banks and enterprises a wide range of secure personal devices, such as subscriber identification modules (SIM), Universal Integrated Circuit Card (UICC) in mobile phones, smart banking cards, smart card access badges, electronic passports, and USB tokens for online identity protection. To complete the solution we also provide software, systems and services to help our customers achieve their goals.



As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.



For more information please visit www.gemalto.com.