BOSTON--(BUSINESS WIRE)--Payments are innovating and consumers are at the center of this change. Pymnts.com sits down with Citi executive, Liza Landsman to discuss which side of the platform triangle is driving change — the merchant, the payment vehicle or the access channel. And undoubtedly, as Landsman says, “success or failure ultimately depends on customer adoption” and the tipping point will be “something that gives them the right mix of convenience, choice and control at the right time and in the right place… and mobile now adds the fifth — location — to complete that "just-right" combination.” And for the skeptics that doubt mobile will take hold, Liza draws an interesting analogy to the adoption of the ATM. She says that if asked whether consumers would use or trust a big metal machine that sits outside of bank lobbies and dispenses cash, the answer would have probably been a resounding no. She believes, therefore, that the unarticulated consumer's need for mobile and consumer adoption will be the catalyst for innovation.



The full interviews can be found here: http://pymnts.com/5-burning-questions-citi-s-liza-landsman/



PYMNTS.com promotes the companies, products and people that drive "what's next" in payments, worldwide. PYMNTS.com is a joint venture between Berkshire Hathaway's Business Wire and Market Platform Dynamics. In the two months since its launch, PYMNTS.com has assembled a very large and highly engaged community of relevant (and senior) industry executives and opinion makers across the payments ecosystem who regularly click on its newsletter, visit the site, and spend a lot of time there. PYMNTs.com has become the "hub" for payments innovation for those whose core business is payments and for those who view payments as central to their own commerce capabilities.



For information on PYMNTS.com contact info@PYMNTS.com. You can also follow PYMNTS.com on Twitter at http://twitter.com/PYMNTS and join the PYMNTS Linked In group.



About Market Platform Dynamics (MPD):



MPD is a management consulting firm that ignites catalyst businesses by leveraging new technologies, business models and pricing strategies. MPD has a wealth of experience within industries that are characterized by complex platform-centered ecosystems, including payments, mobile/telecoms, digital and advertising-supported media, and software-based businesses.



MPD works with both incumbents and new entrants, offering a unique lens into the dynamics that shape the competitive playing field. In addition to traditional consulting-based services, MPD’s Catalyst Ventures provides intellectual and human capital to new firms. MPD’s experts include economists, econometricians, product development specialists, and strategic marketers who apply cutting-edge business theory and statistical methods to the practical problems of building and growing a profitable catalyst business. MPD is headquartered in Cambridge, MA, and has offices in London and Hong Kong.



For more information visit www.marketplatforms.com.



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