“There are so many uses to the information I am able to collect, it's almost limitless.”
Six months ago, the company started using a fully integrated online ordering suite through TakeOut Technologies (www.takeouttech.com). The results have been outstanding. “Using this technology, I'm going to continue to build this business,” said Dana Siller, Director of Corporate Marketing at Jerry's Subs & Pizza.
Jerry's Subs & Pizza has 65 locations in the mid-Atlantic region and has rolled out online ordering system wide after a beta test with just a few locations. Since launching online ordering with TakeOut Technologies, online sales have grown each sequential week – up 100% from the initial launch.
The company has updated menus with the new online ordering capabilities and in-store posters, counter cards and flyers were distributed to all locations alerting customers to the new service.
Adding online credit card payments to the ordering process has boosted check amounts even more. Jerry's did a test – ran the numbers of two comparable locations, both offering online ordering and delivery, with one allowing online payment via credit card and one that was cash only upon delivery. The results spoke for themselves – an average check increase of $7-$8 on those orders with credit card payments. “It's crazy at this point to have online ordering without credit card processing,” Siller added.
Beyond the increase in sales and per check averages, the data mining Jerry's is able to do with TakeOut Technologies is invaluable, according to Siller. At any time, he can run reports indicating which customers are frequent orderers, which have ordered once but not repeated and which signed up for their e-club but never placed an online order, and develop an email marketing message to match.
“Online Ordering has been an excellent investment for our company, a real value,” he concluded. “There are so many uses to the information I am able to collect, it's almost limitless.”
About TakeOut Technologies
Born out of Restaurants in the Run in 1993, TakeOut Technologies is an industry leader and innovator in the development of technology solutions for multi-unit and chain restaurant operators throughout the United States. The company has created a unique branded online ordering system that integrates seamlessly with clients' web sites and existing POS systems.
Clients such as Marie Callenders, Jerry's Subs and Pizza, Wolfgang Puck and countless others use innovations created by TakeOut Technologies to speed their take-out, delivery and curbside business dramatically. The company has also expanded its technology offerings to give clients the tools needed to analyze customer trends and create email campaigns to maximize web traffic.More information about the company and its expertise can be found at www.takeouttech.com.
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