12 percent of online buyers have fallen victim of fraud or identity theft

According to a study, one in ten shoppers (12 percent) claim their personal information has been stolen and used for online shopping in their name without their knowledge. 50 percent of respondents became aware of the situation by themselves, while 43 percent found out about the fraud from their bank or card provider and 7 percent were informed by the retailer. 93 percent of those involved in the study have succeeded in reclaiming the money.

In terms of customers' concerns regarding their online shopping experience, security is still an issue. 67 percent of customers who do not shop online have claimed that they have not made an online purchase yet because they favour a brick-and-mortar store, while 33 percent have not done so because of the fears related to the (lack of) security that online payment methods offer.

17 percent have more confidence in the safety of online shopping than they did a year ago, while 8 percent claim the contrary. When asked about whether the security measures that have already been adopted are adequate, 27 percent gave a negative answer. 25 percent consider that retailers should be held responsible for the security of online shopping, 18 percent mentioned banks, 8 percent referred to internet service providers and 7 percent the Government.

The study of 2,270 households was conducted by GfK.