Editor's Note:  When I read that Paul Green's "Green Sheet" was turning 25 this week, first, I couldn't believe it and second, I had to post about it.  I've been receiving the Green Sheet since 1996...that's a dozen years already! Whether you're in the payments industry or not, The Green Sheet is a great publication.  Paul Green has done a tremendous job with the magazine through the years.  And there's no denying what it is when you see one lying on someone's office desk, with it's trademark all green color.  Heck of a branding strategy too. 

He featured one of the company's I co-started  with a Mr. Craig Tims, Hot Off The Press: Merchant's Getting P.A.I.D. which I aptly named P.A.I.D (an acronym for Payment Authorized Instantly Debited).  I say aptly because it converted a potentially very bouncy paper check into a "one-time/real-time" debit transaction.  Yes, that was back before banks figured out how much money they'd make by approving transactions in DDA accounts that didn't contain sufficient funds and then charging $30+ bucks a pop to their customers. 

Back then, the way it worked was if there wasn't enough money in the account to pay for the transaction the EFT networks  actually declined the transaction due to insufficient funds...or approved them which guaranteed the merchant they would "Get P.A.I.D"   Easiest Sale Pitch in the world.  Want to Get P.A.I.D?  Should've never sold it to Pay By Touch.  Should've just included the CheckElect/RCK biz in the sale and  kept that one.   

Ironically, and I say ironically, because throughout the years, not too many companies have been  a "Featured Company"...not even Pay By Touch made the grade...The Green Sheet also did a "Company Profile on HomeATM, which you can find here:  Homing in on E-Commerce

GS always makes for interesting reading and I looked and continue to look forward to every issue...especially the Quarterly's. (I like the colors!) So Happy 25th Birthday to The Green Sheet and congratulations to Mr. Paul Green!