18 – 19 June 2009
Conference, Expo & Awards

How to maintain profitability and achieve excellence in emerging markets

Join us this year at Europe's leading Cards and Payments Conference and Expo in Prague, 18-19 June 2008.

Event Summary

Cards & Payments Europe 2009 will focus on emerging markets within Central and Eastern Europe.

Central & Eastern Europe is experiencing rapid movement from emerging market to prime market in the payment system landscape. The restructuration of these payments services to meet EU regulatory demands and the Single European Payment Area (SEPA) standards is a big challenge for all players involved and just the beginning of the payment globalization with all the opportunities that it entails.

Now more than ever, it is crucial for existing market players to learn new skills and strategies to stave off increased competition, maintain profitability in the new European cards and payments realm and achieve excellence in emerging markets. View our reference guide for further information on last year’s successful cards events.

Just some of the topics to be addressed this year include:

Focusing on Emerging Markets: Cross-border Business Models

* Fund loyalty, retailer funded loyalty programmes
* What are the plans for commercial cards?

Emerging markets: what can you learn from other countries?

* PSD - (Payment Services Directive) and SEPA
* Case studies from western and Central Europe: mobile payments and electronic payments, how their experience would work in emerging markets

Eastern European cards market: top 5 issues

* Consumer education and incentivisation
* Navigating differing regulatory regimes across Eastern Europe

Technology and cross borders challenges

* The infrastructure challenge: Contactless Payments Readers
* M-payments: beyond O2’s trial – How successful have recent trials been?
* How new payments technologies can work in emerging markets and which technologies will deliver the expected results?
* The value of partnerships in international expansion

Agenda

'For further information please contact VRL Knowledge Bank