World of Choice
Consumer Payment Preferences
By Chris Allen, Melissa Fox, Dan Hough (BAI), and Mark Riddle (BAI)
The inevitable and ongoing march from paper to electronic retail payments has become a full-on run, according to a recent consumer payment study conducted by BAI and Hitachi Consulting. Consumers are using debit cards more aggressively, particularly PIN debit, instead of cash or checks, even for small-value purchases in stores, while increasingly using electronic bill pay for recurring payments. This rise in the use of plastic and automated payment vehicles is putting greater pressure on banks to find new ways to reward and retain customers for their electronic payments. Bankers also need to find an appropriate balance managing cash and checks, as those become a smaller part of the payments mix.
Consumer Payment Preferences
By Chris Allen, Melissa Fox, Dan Hough (BAI), and Mark Riddle (BAI)
The inevitable and ongoing march from paper to electronic retail payments has become a full-on run, according to a recent consumer payment study conducted by BAI and Hitachi Consulting. Consumers are using debit cards more aggressively, particularly PIN debit, instead of cash or checks, even for small-value purchases in stores, while increasingly using electronic bill pay for recurring payments. This rise in the use of plastic and automated payment vehicles is putting greater pressure on banks to find new ways to reward and retain customers for their electronic payments. Bankers also need to find an appropriate balance managing cash and checks, as those become a smaller part of the payments mix.
Featured as the cover story of the January/February issue of Banking Strategies Magazine, this article discusses the decisive shift in consumer payment preferences from paper and cash to electronics and the implications of those changes for banks and the broader payments industry. To read the full article, click here.
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