Online Banking Report Publishes "Improving Online Account Opening ROI: Ten Strategies to Increase Your Online Application Conversion Rates"

Online Banking Report announces a new in-depth research report that explores online account opening and focuses on ways financial institutions can increase conversions and improve results when opening financial accounts online or over a
mobile phone.

Online account opening is essential for gaining incremental business online. And it will grow in importance as we move towards the post-branch era when all accounts will be opened online and over the phone. While, overall, online account opening has gotten better over the years, there is still much room for improvement. Banks and credit unions still make many small mistakes, most of
which can be easily corrected. There are also still some major flaws in the systems, even at major financial institutions.

This report walks through the online application process at ten banks and credit unions, with each case illustrating important lessons in how to optimize online applications. The report then presents the best practices in online account opening via a ten-step process that financial institutions can follow to maximize the conversion rates of customers who begin an online application. Also included in the report is a comprehensive self-evaluation checklist to help financial institutions identify the strengths and weaknesses in their own online applications as well as a projection for future growth in the online account opening market through 2018.

This exclusive research is available only from Online Banking Report and is a must-read for any financial institution that wants to optimize their online account opening process. It can be downloaded immediately after purchase at  www.onlinebankingreport.com.

About Online Banking Report

Founded in 1995 by former banker Jim Bruene, Online Banking Report provides in-depth analysis, relevant data, and informed recommendations to financial services executives in 50 countries. Online Banking Report is published by Online Financial Innovations, a Seattle-based research company. For more information and free sample reports, visit www.onlinefinancialinnovations.com, email info@netbanker.com or call 206-517-5021. You may also find OFI`s blog on the latest in online finance & banking at www.netbanker.com.

Source: Company Press Release