CashStar Throws Its Gift Cards on the E-tail Table
It seemed like a logical leap: If you already provide shoppers withcoupons online, what's to stop you from offering them an online sourcefor e-gift cards? So the founders of online gift card company CashStarpooled resources with online shopping coupon mogul Coupons Inc. tocreate an outlet for merchants to offer more services than areavailable from plastic gift cards hanging on pegs in stores. ThoughCashStar's founders quickly were met with lots of encouragement, theyhad few takers in their efforts to sign up merchants to try out thee-gift card experience.
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