This may be more than a rumor though. There is a connection between the two companies, via Roku and investors seem to believe in the possibility as the Los Gatos video rental company’s shares (NASDAQ: NFLX) closed at $41.84, up 4.42 percent after trading as high as $42.40 earlier in the day.
In fact, Netflix stock has more than doubled since hitting a 52-week low of $17.90 on Oct. 27. (Translation: If Bezos was gonna buy Netflix, shouldn't he have done it back in October...or at least say: "not gonna do it" and wait for it to hit $35?)
Netflix was built on mail delivery of videos and has kicked Blockbuster's butt even after they copied their business plan (and had the added advantage of brick and mortar outlets) but it also competes with Amazon.com (NASDAQ: AMZN) in delivering video over the Internet as it strives to adapt its business model to current consumer behavior. It will be interesting to "watch" how this ends. There is already a Netflix/Amazon connection in place via the Roku box which also plays Amazon Streaming Video. Maybe Amazon should buy Roku and shut down Netflix? Now that's Ruthless!
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