Milwaukee, Aug. 24, 2009–-Metavante (NYSE:MV), a leading provider of banking and payments technology, today announced that Danversbank has deployed Metavante Corporation’s expanded rewards and loyalty product to offer its clients a blended rewards program that combines issuer- and merchant-funded rewards. Serving the greater Boston area, Danversbank was founded in 1850 and is the principal subsidiary of Danvers Bancorp, Inc. (NASDAQ:DNBK).
By implementing Metavante’s Points2U Plus offering, Danversbank has expanded and enhanced upon the Metavante-powered rewards and loyalty program that’s been available to Danversbank customers since 2006. Through its deployment of Points2U Plus, Danversbank now awards cardholders with bonus points for debit card-based transactions made at participating retailers — this is in addition to the points a cardholder already earns by using their Dansverbank-issued debit card. The bank is also leveraging Points2U Plus to award double points for card use during seasonal promotions, as well as to reward cardholders with additional loyalty points for the use of other Danversbank services.
“Danversbank continuously looks for ways to provide exceptional service to our customers, and Metavante has been a trusted, collaborative partner who has helped us in that pursuit,” said John Carroll, senior vice president of Operations at Danversbank. “When we are looking to deploy integrated, best-of-breed payments solutions that support our goals and deepen customer relationships, we turn to Metavante. Points2U Plus provides the capacity to tailor Danversbank’s rewards offering to effectively create the customer loyalty that rewards programs are meant to deliver, and most importantly, allows our customers to realize additional value from their everyday purchasing behavior.”
Cardholders can login through the Points2U Web site to view and redeem their points from a Danversbank-branded redemption page, or contact the Points2U call center. The bank’s cardholders have several redemption options, including gift cards, merchandise, travel and downloadable items. Retail recruitment, analytics and customer experience is powered by Affinity Solutions, a leader in merchant-funded rewards programs. Affinity Solutions continually recruits relevant national, regional and local retailers with in-store and online offers across a variety of categories, specifically for participation in the Metavante program.
“Financial institutions increasingly look to payments revenue to maintain market leadership. As rising card activation rates and transaction volumes grow in importance, so too does the ability of a rewards program to attract, retain and improve the loyalty of cardholders,” said Frank D’Angelo, group president, Metavante Payment Solutions. “Points2U Plus makes this competitive tactic available to financial institutions of all sizes, including those without an existing Metavante relationship.”
Available through a wide range of account access channel deployment and customization options, Points2U Plus can support an overarching “relationship rewards” program across multiple product lines, and features a branded points redemption Web site that’s easily identified with the financial institution offering the rewards.
In addition to Points2U, the bank uses a number of products and services powered by Metavante technology, including: risk and compliance, exclusive participation in the NYCE Network for ATM and POS, and a variety of electronic funds transfer solutions including ATM driving, card processing and card personalization.
About Danversbank The bank was founded in 1850 and is a $1.8 billion financial institution operating out of its Main Office at One Conant Street in Danvers, along with 15 other locations in Andover, Beverly, Cambridge, Chelsea, Danvers, Malden, Middleton, Peabody, Reading, Revere, Salem (2), Saugus, Wilmington and Woburn. The bank also has a full service Commercial Banking office at One Post Office Square in Boston. In the fall, Danversbank will open two more full-service branches, the first on Mass Ave. in Boston, and the second on Main Street in Waltham. More information can be found on their web site at www.danversbank.com .
About Metavante Metavante Technologies, Inc. (NYSE:MV) is the parent company of Metavante Corporation. Metavante Corporation delivers banking and payments technologies to approximately 8,000 financial services firms and businesses worldwide. Metavante products and services drive account processing for deposit, loan and trust systems, image-based and conventional check processing, electronic funds transfer (EFT), consumer healthcare payments, electronic presentment and payment, outsourcing, and payment network solutions including the NYCE Network, a leading ATM/PIN debit network. Metavante (www.metavante.com ) is headquartered in Milwaukee.
Source: Company press release.
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