$200 early bird discount ends October 9.

Plus: Register by October 9 with priority code EBPENN for a chance to win a pair of tickets to Penn & Teller.*

Concerned about cloud computing, next-stage virtualization and cost optimization?

Right now, you're tasked with securing real business value for the organization. That means understanding the impact and application of fast-developing technologies and trends, and knowing the best route to take to optimize costs without sacrificing the performance of your data center.

Get the guidance you need at the Gartner Data Center Conference.

It's a must-attend that couldn't come at a better time. You'll have in-hand innovative solutions as you plan your 2010 budget and prepare to:

• Deliver lower TCO and higher quality of service.


• Organize and staff in tough times.


• Maximize the productivity of existing systems and services.


• Rein in burgeoning power, cooling and space requirements.


• Apply the concept of "lean IT" to your infrastructure and operations.


• Manage virtual server sprawl.


• ... and much more.

Expect the focus and resources you need to do more with less in the year ahead.

Seven-track agenda. More than 65 sessions. Our team of 40 Gartner data center analysts on-site. Networking at its best.

More than three days of step-by-step best practices to save you the time and frustration of going it alone. We deliver on the issues you're grappling with right now.

You'll be at the center of information-rich exchanges with top experts, your own data center peers and our team of highly accessible analysts. Book your Analyst One-on-One sessions and Analyst/User Roundtables early to lock in the analyst and topic of your choice. Registration for both opens October 8.

*A limited number of tickets are available, so register soon!