Dallas and Los Angeles, -PIN Payments News Blog- Chase Paymentech, a leading merchant acquirer and payment processor, and Verifi, Inc., a leading provider of transaction risk management services for card-not-present (CNP) merchants, will conduct a free webinar Wednesday, September 30th, to educate CNP merchants on using data to reduce risk and increase profitability.



Merchants accepting transactions in a non face-to-face environment are subject to much greater transaction risk than their brick-and-mortar counterparts. Lacking the ability to verify a customer’s signature or evaluate photographic identification, CNP merchants are uniquely challenged in developing trust with prospective customers.



Purchase transaction data in isolation provides limited value to a business. With a unified view combining purchase transaction, marketing, fulfillment, consumer and chronological data, merchants have a powerful asset and critical component for reducing risk while simultaneously optimizing profitability. When evaluated properly, this level of data intelligence provides a more complete picture and enables merchants to gain trust in legitimate customers and to stay ahead of fraudsters and identity thieves.



Any merchant business that is interested in learning more about this topic is invited to attend this webinar.



What: Webinar covering The Power of Data: Utilizing Data to Increase Profitability and Reduce Risk

When: Wednesday, September 30th, 2009 at 11:00 AM PST / 2:00 PM EST.

Where: Register at http://www.regonline.com/builder/site/Default.aspx?eventid=771759



About Chase Paymentech Solutions



Paymentech, LLC (“Chase Paymentech”), a subsidiary of JPMorgan Chase (JPMC), is a global leader in payment processing and merchant acquiring, capable of authorizing transactions in more than 130 currencies. The company's proprietary platforms provide access to a wide variety of payment methods, such as credit cards, debit cards, prepaid stored value cards and electronic check processing. In 2008, Chase Paymentech processed more than 21.4 billion transactions with a value exceeding $713.9 billion*, including an estimated half of global Internet transactions. The company also provides a full set of solutions aimed at accelerating cash flow and managing transaction data. On the Internet or at the point of sale, Chase Paymentech's unique combination of outstanding service, innovative solutions and financial strength offers solid benefits to companies both large and small. More information can be found at www.chasepaymentech.com .



About Verifi



Verifi is a leading provider of global electronic payment and risk management solutions for card-not-present merchants. The highly customizable payment and real-time reporting platform serves as a foundation for Verifi’s suite of fraud solutions and risk management strategies. With a commitment of reducing risk while increasing profitability for clients, Verifi’s multi-layered approach enables transaction risk management and mitigation, business optimization strategies, cardholder authentication and chargeback re-presentment for all major credit card brands. Verifi is PCI Level 1 certified and headquartered in Los Angeles, California with a satellite office in Redwood Shores, California. For more information on Verifi, please visit: http://www.Verifi.com or please email us at Info@Verifi.com .



Source: Company press release.