DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/f5a939/global_digital_eco) has announced the addition of the "Global Digital Economy - E-Commerce & M-Commerce Trends & Statistics" report to their offering.



This annual report offers a wealth of information on the worldwide development of digital economy in terms of e-commerce and m-commerce. It offers analyses, statistics, forecasts and key trends for the e-payment, e-banking, m-payment and m-banking services. It provides insight into the most popular online and mobile content and services. An overview of advertising and marketing using digital media is also provided. Regional information on developments in North America, Latin America, Europe, Middle East, Africa and Asia Pacific are also provided. Subjects covered include:

• Key elements of the digital economy;


• Global e-commerce, e-payment and e-banking market overview and statistics;


• Key online services and statistics;


• Global m-commerce, m-payment and m-banking market overview and statistics;


• Key mobile content and services;


• Digital media marketing and advertising;


• Brief regional overviews.

This report provides a valuable insight into the developments taking place in the digital economy in terms of e-commerce and m-commerce. It includes information and broad global market statistics for the e-commerce, e-payment, e-banking sectors as well as the m-commerce, m-payment and m-banking sectors. The report also includes brief case studies on some of the key markets identified for future growth such as the USA, China and Africa. Regional information on developments in North America, Latin America, Europe, Middle East, Africa and Asia Pacific are also included. Key highlights:

• PayPal is still by far the most popular online payment system worldwide, with around 45% of its customers based outside of the US. Other interesting models are also emerging such as Twitter's TwitPay.


• It is expected that PayPal will contribute around a third of eBay's overall revenue in 2009.


• China now has more Internet users than the USA and these two markets, among others, now offer significant opportunities for those operating in the e-commerce space.


• In most global markets, online travel has been one of the most successful e-commerce categories.

Online travel sector market summary:

• Travel has been one of the largest and most competitive online sectors for at least a decade;


• There is evidence that the economic downturn has impacted upon online travel spending by at least 10% as consumers and businesses reign in spending;


• The longer term prospects for the sector still remain strong and while consumers may be spending less, traffic to online travel services remains steady;


• Over $110 billion is expected to be spent on online travel in the US in 2009;


• Online travel is also the most popular online service in Asia Pacific, with more growth expected for the region, particularly China, India, Singapore and Japan;


• Travel websites are evolving from offering simple online bookings to incorporating online video tours, niche destinations, customised alerts and direct customer assistance;


• Traffic from social networking sites to travel sites is growing and there may be potential opportunities for travel sites to leverage social networks further;


• The travel industry is also turning its attention to mobile devices as a platform for marketing, booking and paying for travel.


• E-commerce security concerns continue to persist with many consumers still reluctant to impart credit card information over the Internet and mobile devices.


• The developing markets of Kenya, Philippines and India are currently driving developments for micro-credits and micro-payments and it won't be long before these models start arriving in the developed markets as well.


• Mobile banking also found its initial success in the developing world where financial services are poor. The sector was also stimulated by the high charges which banks demanded for conventional money transactions. In coming years, growth will also come from mature markets as consumers turn to mobile phones as an adjunct to popular online banking services.


• China's m-commerce market reached RMB1.3 billion ($163 million) in 2006 and is forecast to reach RMB7.6 billion ($953 million) by 2010.

Data in this report is the latest available at the time of preparation and may not be for the current year.



Key Topics Covered:

1. Key Elements Of The Digital Economy

2. E-Commerce Market Overview and Statistics

3. Online Content and Services

4. M-Commerce Market Overview and Statistics

5. Mobile Data Content and Services

6. Digital Media Advertising and Marketing

7. Regional Overviews

8. Glossary of Abbreviations



For more information visit http://www.researchandmarkets.com/research/f5a939/global_digital_eco



 

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