CHARLOTTE, N.C., Dec. 16 /PRNewswire/ -- This holiday season, consumers have taken a price-conscious approach to shopping with a strong appetite for deals both online and in store. Bank of America's Add It Up® shopping cash-back program has resonated with many of these consumers who are looking to secure competitive deals and up to 20 percent cash back on their online purchases.



Michelle Madhok, online shopping expert and founder of SheFinds.com and MomFinds.com, says, "A no-brainer for saving during a big shopping season is to shop through a cash-back program like Bank of America's Add It Up, which can be combined with other promotions, such as free shipping, at numerous online retailers."



The Add It Up program enables Bank of America customers with a credit or debit card to shop with top brand names including Walmart.com, BestBuy.com and Sears.com through a secure online shopping Web site. Customers can now shop at more than 400 retailers as the number of participating online retailers has continued to increase since the launch of the program. In addition, over one million registered users have signed on and can earn cash rewards to their checking or credit card accounts.



"We are happy to have helped hundreds of thousands of customers save on their online purchases this holiday season," said David Owen, Consumer and Small Business Checking and Debit executive for Bank of America. "As the program continues to evolve, Bank of America has added new features so that customers can effortlessly shop and track cash back earnings on their profiles."



Enhanced features of the Add It Up program include:

Product Search – Find great deals fast. Compare prices and cash-back offers from nearly 400 participating retailers.

My Favorites – Customize this page for quick access to favorite retailer's most up-to-date offers.

E-mail Alerts – Subscribe to e-mail alerts to hear about the latest deals and exclusive offers.





In addition to these enhanced features, there are opportunities to take advantage of double-cash-back offers with select retailers, as well as retailer discounts that may be available, and combine them with other Bank of America programs such as Keep the Change® and Power Rewards® for extra savings potential.



For more information on Add It Up(1) and additional current Bank of America offers, consumers may visit http://www.bankofamerica.com.



Bank of America



Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 53 million consumer and small business relationships with 6,000 retail banking offices, more than 18,000 ATMs and award-winning online banking with more than 29 million active users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to more than 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients in more than 150 countries. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.



www.bankofamerica.com



(1) Participating retailers and offers are subject to change. You must have either a Bank of America check card or credit card and be enrolled in online banking to be eligible for participation in the program. Redemption of accrued cash back rebates occurs in accordance with program Terms and Conditions, generally monthly when a minimum of $5.00 cash back has been earned. Program is not available to online banking customers in WA or ID and select military bank customers. Select MyExpression™ credit cards, co-brand check cards, business credit cards and other accounts are not eligible for participation in the program. Additional restrictions may apply. Bank of America and the Bank of America logo are registered trademarks of Bank of America Corporation. All other company and product names and logos are the property of their respective entities and their use does not imply endorsement of or an association with the Add It Up program. For complete details, see Terms and Conditions at www.bankofamerica.com/additup.



SOURCE Bank of America