Internet shopping transactions up sharply, but average ticket size downFor the first five shopping days following Thanksgiving, online transactions were up 32 percent, and sales were up 24 percent. At the same time, the decline in the average customer’s ticket value was cut in half, from approximately 12 percent to 6 percent. This result is unexpected when considering that this five-day stretch included aggressive Black Friday and Cyber Monday promotions.
Even with the big online retail promotions from Black Friday and Cyber Monday now behind us, e-commerce has continued to grow at a healthy pace vs. last year, and this past week maintained the trends seen in the first days after Thanksgiving. In the second full week of holiday shopping, transactions grew by over 25.3 percent, while sales were up 14.8 percent. Average value per ticket, meanwhile, was still down 5.9 percent, but that decline has narrowed from previous weeks.
“The e-commerce channel is looking stronger than ever this holiday season,” said Mike Duffy, President of Chase Paymentech. “The data coming out of our platform is very encouraging, and we’re looking forward to seeing what happens over the next couple of weeks.”
For the full season, transactions are up 25.3 percent, sales are up 14.7 percent and average tickets are down 8.4 percent.
The Cyber Holiday Pulse Index site (http://pulse.chasepaymentech.com) is updated every business day with data and commentary from Aaron Press, director of Market Analysis for Chase Paymentech, and leading industry experts.
Chase Paymentech processes an estimated more than half of all Internet payment transactions, representing an average of 500 Internet payment transactions per second. As such, Chase Paymentech is uniquely positioned to provide and interpret this valuable e-commerce data for the larger business community. Additionally, Chase Paymentech and Chase Card Services are committed to helping consumers shop online safely and securely.
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