SUNNYVALE, Calif.--(EON: Enhanced Online News)--mBlox, the world’s largest mobile transaction network, today announced that it successfully delivered more than 3.5 billion application-to-person transactions in 2009 – over a billion mobile transactions more than in 2008, representing 46 percent year-over-year growth. During this period, mBlox was profitable with revenues in excess of $110 million.



In 2009, mBlox grew organically, while securing a breadth of new customers to increase its global footprint. North America saw the largest growth, with volume growth up 127 percent year-over-year and innovative messaging services and applications being the main driver of Short Message Service (SMS) transactions. Western Europe achieved 44 percent growth, with premium messaging spikes seen in France and Spain. Asia Pacific also saw growth, of 20 percent, and is expected to grow significantly in 2010 as mBlox expands its presence in the region.



Overall revenue for mBlox was up by over 10 percent versus 2008, despite a recessionary economy and the company's decision to terminate one of its largest contracts with a client unable to meet its commitments. mBlox Inc. generated profits at an adjusted Earnings before Interest, Taxes, Depreciation and Amortization (EBITDA) level for the first time in 10 years, showing a swing of over $10 million before exceptional items. 2010 will see continued revenue and profit growth as new, secure and resilient mBlox data centres come into service and a new technology platform is deployed. mBlox expects further organic growth in all existing and new markets, which will be opened up during the year through a combination of natural expansion and acquisition of competitors.



2010 will also see an expansion in product depth and new services, building on innovations mBlox introduced into the market, including Free-To-End-User messaging in the United States and Sender-Pays Data in the United Kingdom. The mBlox market position will provide many opportunities in 2010 to extend this business model into new sectors, services and territories.



“In 2009, mBlox saw its tenth consecutive year of 30-percent-plus volume growth globally for application-to-person messaging and we have also maintained our global leadership in processing premium transactions with a total retail value more than twice that of our next largest competitor,” said Andrew Dark, CEO, mBlox. “This demonstrates the immense power of SMS to deliver consumer value for businesses. We have seen growth in many sectors, including financial services, entertainment, transport and online service sectors. Although the SMS market in North America began later, the impressive and accelerating growth hints at the innovation and vast potential in the region. The dramatic increase in mBlox market share in France and growth in other territories demonstrates the value of our global presence and focused strategy.”



2009 customer highlights:

• mBlox created m-ticketing delivery service for Arriva Buses working with Concept Data Technologies and Arriva for a national UK launch, considered the largest deployment of its kind in the world.


• mBlox provided the SMS service for the European Environment Agency's 'Eye on Earth' application -- based on Microsoft technology -- to bring air and water quality data to mobile phone users across Europe.


• Powered messaging services for Eagle Eye Solutions’ patented voucher technology, used across multiple National United Kingdom retailers, achieving a 300 percent rise in vouchers redeemed by in-store chip and pin machines and electronic point-of-sale systems.


• mBlox provided mobile-application provider GOGII with a messaging platform that takes texting to the next level, currently sending up to 3 million messages daily.

About mBlox



mBlox is the world’s largest mobile transaction network. The company specializes in simplifying the complexities, commercial and technical, of mobile billing and message transmission for our clients. Via a carrier-grade network, mBlox enables companies to communicate with mobile subscribers on more than 600 carriers in 180 countries, millions of times each day. The company has U.S. headquarters in Silicon Valley, with EMEA headquarters in London, Asia headquarters in Singapore and offices around the world. For further information, visit www.mBlox.com.



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