NEW YORK & LONDON--(BUSINESS WIRE)--Bango (LSE:BGO) - the mobile payments and analytics specialist - reports a 600% growth in traffic to mobile websites. The company analyzed traffic to a range of mobile sites over the last 12 months. Data was gathered by sampling across 50 million phone users worldwide who have accessed third party mobile sites through its platform.
“While industry attention has focused almost exclusively on mobile app stores, the inexorable growth of mobile web usage is the most profound trend of the last twelve months”
The key findings from Bango’s annual mobile usage study record 6 times the number of visits to mobile websites, comparing December 2009 with the same month a year earlier. The average time on site is measured as 3 minutes, 21 seconds, averaged across user visits to all sites, compared with just over one and half minutes the previous year. The analysis also measured the average number of pages viewed per visit at 5 pages, up from just over 2 pages per visit twelve months before.
“While industry attention has focused almost exclusively on mobile app stores, the inexorable growth of mobile web usage is the most profound trend of the last twelve months,” said Ray Anderson, Bango CEO. “This confirms the view that the single most important app on any mobile device is the browser.”
To read the full press release go to http://news.bango.com/2010/02/16/600-percent-growth-in-mobile-web-usage/
About Bango
Bango provides the technology that enables commerce for businesses targeting the growing market of internet enabled mobile phone users. Bango’s products collect payment from mobile users for on-line content and services, and provide accurate analytics for mobile marketing campaigns and sites.
Bango Payment delivers the best user experience to give more successful transactions and help businesses sell more mobile content – even from smartphones over Wi-Fi, such as a BlackBerry. By uniquely identifying every mobile visitor as they browse websites and interact with mobile marketing campaigns, Bango Analytics provides precise real-time insight into customer behavior; and independently tracks the success of mobile advertising and search marketing, enabling businesses to determine which campaign delivered the highest ROI.
Bango is quoted on the London Stock Exchange (AIM: BGO). Learn more at www.bango.com
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