Washington, D.C. The Electronic Transactions Association (ETA)  announced a new logo which will be used across all events, products and services offered by the payments industry's premier trade association.



The new logo which was given a preliminary debut at ETA's Annual Meeting & Expo in Las Vegas this spring was designed by DC-based graphic design firm, Think Design. .



"We wanted to create a new iteration of the logo that would capture the dynamic and evolving nature of the payments industry,” said Carla Balakgie, Chief Executive Officer, ETA. “Our new image icon recognizes and preserves the tremendous value of our well-known brand, while better aligning us with organizational goals moving forward” said Balakgie.



The new logo will be phased in throughout the remainder of 2010.



Member Version Available



ETA members receive a ‘member of’ version of the association's new logo for use in print and electronic media. This customized version of the ETA logo is for members in good standing and may be used to indicate an organization's membership in ETA.



For complete details and to receive your ‘member of ETA’ logo, please contact Del Baker Robertson, Director, Membership and Marketing, ETA at del.baker@electran.org.