PYMNTS.com published a whitepaper produced by Gemalto...
EMV stands for the organizations that developed the standard – Europay, MasterCard and Visa. After the development of the standard, Europay became a part of MasterCard, while other card issuers such as JCB and American Express have begun supporting it. EMVCo, an organization jointly owned by American Express, JCB, MasterCard and Visa, now manages the EMV standard. Most countries implementing smart bank cards require the use of a Personal Identification Number (PIN) in each transaction, which is why “chip and PIN” is often used to refer to EMV implementation programs.
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