eMarketer reports on comScore's 2008 E-Commerce Sales..
Unlike in preceding years, business-to-consumer (B2C) e-commerce growth got sluggish in 2008. Looking specifically at retail e-commerce, comScore found that sales grew by only 6% in 2008, the lowest rate since the dot-com crash in 2003.
Of the total $221 billion in B2C online sales last year, $130 billion were retail e-commerce sales. The rest were travel sales.
Other sources reported numbers similar to comScore’s, with Citi Investment Research, Collins Stewart and eMarketer all within $10 million of their retail projection.
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The online retail categories that were hardest hit by theslowdown were computer software, digital entertainment and officesupplies, while fitness equipment, books and furniture continuedstrong.
- Am I appropriately allocating my marketing/advertising budgets?
- How am I measuring my online advertising performance?
- What is my current coupon/promotion strategy?
- Am I using the down economy as a time to build relationships with customers that will pay off in the future?
- Am I optimizing my search strategy in today’s economy?
- Am I being creative, or am I doing what I have always done?
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