According to two surveys of Howeveron a more positive note more than half of all the respondents havepurchased at least one ringtone, suggesting that low-value transactionsare less threatening to consumers. Respondents also showed somewillingness to have mobile purchases added to their wireless phone bill.
“Consistentfrom year to year, a little over one-half of all respondents are notinterested in using their mobile phones to make purchases,” says ABIResearch senior analyst Jeff Orr.
“Transaction security was cited by71% of mobile phone users as a major concern preventing wider uptake.
“Transaction security was cited by71% of mobile phone users as a major concern preventing wider uptake.
As consumers become more comfortable with transaction security byestablishing trust with transaction vendors, more emphasis will beplaced on the speed of the transaction.”
Senior analyst Mark Beccue adds, “As smartphone penetration increases, more merchants willintroduce mobile shopping, spurring growth. Smart merchants will focuson the advantages of mobile, such as impulse shopping and real-timeauctions.“
The surveys, each of which sampled more than 1000 mobile phone users in the United States
“US Mobile Phone Purchase Trends”compares results of the two surveys, and includes survey methodology,responses laid out in charts with additional summaries and analysis,and respondent classification/demographics.
ABIResearch provides in-depth analysis and quantitative forecasting ofemerging trends in global connectivity. From offices in North America,Europe and ![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=9a30c7d5-a094-486f-9f0a-debd99ad6623)
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