Online research can lead to quick buying decisions, study says
Among shoppers who buy something online or offline after conducting online research, 49% buy within three days, JupiterResearch says in a new report.
The study, “Behavioral Targeting: Pushing Relevance to Maximize Advertising Spending,” also notes that 65% of online shoppers pay more attention to behaviorally targeted ads, which are based on a consumer’s tracked shopping behavior, than to contextual ads, which appear on web pages showing content related to the ads.
JupiterResearch, a unit of Forrester Research Inc., conducted the study of 2,151 U.S. online consumers for AudienceScience, an online marketing services company that delivers behaviorally targeted ads for advertisers.
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Wednesday, May 20, 2009
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