PRLog (Press Release) – Jun 16, 2009 – (PIN Payments News Blog) HomeATM Showcases it's Person to Person Money Remittance at FinovateStartup09

FOR IMMEDIATE RELEASE

HomeATM ePayment Solutions conducted a live, on-stage demonstrationof its real time person-to-person (P2P) money transfer product at theFinovateStartup09 conference in San Francisco.   HomeATM was one of 9companies selected by the audience to present at the FinovateStartup 09conference, which showcases demonstrations of technology innovation inbanking and financial services.  

HomeATM's on-stage demo was actually a real time money transferusing HomeATM's PCI 2.0 certified SafeTPIN PIN Entry Device.  The liveonstage demonstration was conducted by HomeATM COO, Mitch Cobrin andJohn B. Frank.  To see the live demonstration online, please visit: http://HomeATMBlog.com where it is located in the left sidebar.

HomeATM transactions are simple, fast and easy for purchasesmillions of consumers make every day,” said John B. Frank, VP of Salesfor the company.  We were honored to be selected by the audience andexcited to present our technology to the banking community attendingFinovateStartup 09.”

HomeATM provides consumers, online retailers and financialinstitutions with the most secure way to conduct e-Commercetransactions available.  Our SafeTPIN is the world's first and only PCI2.0 certified PIN Entry Device designed specifically for eCommerceuse." said Frank.  

In addition to real-time money transfers, HomeATM's SafeTPIN PINEntry Device 100% replicates the 2FA (two-factor authentication)process utilized by ATM's.  "Banks issue the card, banks issue the PIN,now banks have the opportunity to issue a PCI 2.0 Certified Card Readerand PIN Entry Device.  

"With our 2FA fob, consumers swipe their card, (something theyhave) and enter their PIN (something they know) and there is not a moresecure way to log-in to online banking websites," Frank continued. "Banks will be happy to know that HomeATM has created a product with aprice point that affords banks to give away our device as a promotionalitem."  It completely eliminates the threats created by phishing,cloned websites and DNS hijacking, among other threats," said Frank.  

The cardholder data is instantaneously encrypted inside our deviceand the PIN is end-to-end encrypted, thus the data is never in theclear, preventing phishing completely.  "If consumers don't type,phishers can't swipe," Frank continued, "It really is as simple asthat."

Banks distributing HomeATM's SafeTPIN receive recurring revenue from HomeATM transactions.

FinovateStartup is organized by Online Financial Innovation a banktechnology research firm based in Seattle, Washington.  Selectcompanies have seven minutes on stage for a demonstration of their bestproducts or services. Categories include: money transfer, alternativepayments, mobile banking, bank/lending platforms, person-to-person(P2P) lending, bill payment, B-to-B financial services, financialsecurity, Web 2.0 investing, online PIN debit and next-generationonline banking platforms.

About HomeATM

HomeATM engineered and now manufactures the "first and only" PCI2.0 Certified PIN Entry Device specifically designed for eCommerce.  Itprovides users with secure two-factor authentication (2FA) for securelog-in and enables the user to securely purchase goods online byswiping their credit card or debit card and entering their PIN. HomeATM uses 3DES end-to-end encryption and utilizes DUKPT keymanagement to protect the cardholders valuable data.  By swiping,instead of typing card information, consumers are protected fromimminent dangers lurking on the web, including, but not limited to:malicious code, key-loggers, screen-scrapers, bots, malware, etc. HomeATM also provides real-time money transfers with it's proprietaryapplication.    For more information, please visit The HomeATM Blog at:http://PINDebit.blogspot.com