Also, most consumers are notwilling to pay a higher interest rate for rewards and those that do areonly willing to pay slightly more.
The study by First Data CompetitiveIntelligence found that the number of cardholders holding a rewardscredit card declined from 71% in 2008 to 67% this year, while thenumber of cardholders holding a rewards debit card jumped from 34% lastyear to 45% this year.
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