Marketers Embrace Twitter over Facebook
AUGUST 14, 2009“Follow me” replacing “friend me”?
Facebook may have recently passed MySpace as the most-visited social networking site in the US, but it’s facing stiff competition for the attention of social media marketers. By some metrics, Twitter is more popular in the marketing world.Burson-Marsteller, in a July 2009 study of Fortune 100 companies, found that more companies had a presence on Twitter (54%) than on Facebook (29%).According to the study, which looked at corporate blogs in addition to Twitter and Facebook profiles, about one-fifth of Fortune 100 firms only used one of the three channels.
Those companies were overwhelmingly likely to choose Twitter (76%) over Facebook (14%) or blogging (10%).
Companies that used two of the three channels were most likely to have a blog plus a Twitter account (64%).
Burson-Marsteller found that these top companies were using Twitter for several purposes: company news, customer service, marketing promotions and employee recruitment.
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