Card Readers, used to authenticate online banking, were virtually non-existent a couple of years ago. According to the new CyberSource UK Fraud Report, In 2008, 22 out of 100 people in the UK used them to authenticate their online banking session.
That number jumped 31%, up to 29 out of 100 people in 2009.
That is why I believe that eventually, there will be a HomeATM in every household. It's the only way to stop fraud in it's tracks. We eliminate the card not present environment, we eliminate the threat posed by phishing, (by eliminating typing) and via operation SWIPE, consumers will finally start swiping their own card data instead of the bad guys doing it.
In a report "Verified by Visa and MasterCard SecureCode: or How Not to Design Authentication" University of Cambridge professors, Ross Anderson and Stephen J. Murdoch write:
"In the long term we need to move to a trustworthy payment device. (Editor's Note: "Hardware") This is not rocket science; rather than spending $10 per customer to issue CAP calculators, banks should spend $20 to issue a similar device but with a USB interface..."
HomeATM's patented PCI 2.0 Certified PIN Entry Device is EMV ready and would not only securely authenticate the online banking session, (using the same process TRUSTED to disperse $200.00 from an ATM, 1000 miles away from the bank's branch, at 2:00 AM in the morning, e.g. Swipe Card, Enter PIN) it would also secure online shopping by transforming the Card Not Present environment, into a "Card Present" one...thus eliminating Card Not Present Fraud.
Why is that important? I thought you might ask that, so here's a link and a graphic example why...UK "Card Not Present" Fraud Responsible for 86.6% of Total Fraud
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