Equifax teams up with Parity to roll out I-Card for online transactions

Equifax has partnered with identity management services provider Parity to introduce the Equifax online identity card (I-Card).

The initiative enables visitors on e-commerce websites which accept the I-card to conduct online transactions without revealing financial information online or having to use multiple passwords, confirming only proof of age online. Users who are interested in getting the Equifax I-Card can apply for it on the company's website and they will also gain access to Parity's Azigo I-card management software which allows for one-click sign-in and identity verification. When creating the I-Card, Equifax made use of its authentication service eIDverifier, multiple data sources for identity verification as well as open source technology that is approved by The Information Card Foundation, a group of consumer and technology companies. The group focuses on building products designed to help customers get control of their personal information.

The Equifax I-Card is more of a demo aimed at online businesses, but such technology could enable the creation of cards that contain personal data such as customers' profile, purchase preferences, online payment, or verified identity information

For more information, on the Information Card Foundation, click here:

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