Dynamic Card Solutions experiences high demand for unembossed cards
Thursday 13 November 2008 | 10:00 AM CET

Instant issuance card provider Dynamic Card Solutions (DCS) reports that it is experiencing increasing demands from financial institutions for its instant issuance unembossed 'flat' cards.

DCS develops and manufactures CardWizard, an instant issue and PIN selection software application which aims to provide financial institutions a card issuance model which allows for the personalization of customer and associate cards according to the various affinity programs or institutional brands they represent.

The company attributes the increasing demand for flat cards to two main factors: the first is that they can be issued on the spot in bank branches and reach consumers immediately, allowing them instant access to funds and cutting back significantly on mailing costs, delays and possible risks. The second reason is that 98% of plastic cards are processed electronically; thus the need for embossed debit and credit cards has practically been eliminated.