70% of online shoppers to cut spending during holiday season according to PayPal
Study shows that throughout the holiday season, 70 percent of US online shoppers have expressed their intention to cut back on their spending.
In order to achieve that, they are to buy fewer and less expensive gifts, spend less on parties and decorations, as well as give up traveling plans. As far as promotions are concerned, holiday shoppers feel most attracted by free shipping when buying gifts online.
Over 80 percent are to make online purchases to benefit from free shipping, cash back and other promotions.
The study, which was commissioned by PayPal, also indicates a preference for ecologically-friendly products among online shoppers when it comes to buying gifts. Thus, almost a quarter of online shoppers have stated that they intend to purchase gift cards or green gifts including organic foods, eco-conscious clothing and recycled house wares.
College graduates feel most inclined to receive alternative gifts. 28 percent have expressed their preference for green items, 25 percent for electronic gift cards and 20 percent for donations to charity on their behalf. 73 percent of online shoppers have made plans to give to charity this season, over 60 percent in 2007. The study also indicates that one third of online buyers use PayPal when buying online and one in five buyers have made plans to do more online shopping in 2008 than they did in 2007.
PayPal's 2008 Holiday Survey was conducted by Ipsos.
Study shows that throughout the holiday season, 70 percent of US online shoppers have expressed their intention to cut back on their spending.In order to achieve that, they are to buy fewer and less expensive gifts, spend less on parties and decorations, as well as give up traveling plans. As far as promotions are concerned, holiday shoppers feel most attracted by free shipping when buying gifts online.
Over 80 percent are to make online purchases to benefit from free shipping, cash back and other promotions.
The study, which was commissioned by PayPal, also indicates a preference for ecologically-friendly products among online shoppers when it comes to buying gifts. Thus, almost a quarter of online shoppers have stated that they intend to purchase gift cards or green gifts including organic foods, eco-conscious clothing and recycled house wares.
College graduates feel most inclined to receive alternative gifts. 28 percent have expressed their preference for green items, 25 percent for electronic gift cards and 20 percent for donations to charity on their behalf. 73 percent of online shoppers have made plans to give to charity this season, over 60 percent in 2007. The study also indicates that one third of online buyers use PayPal when buying online and one in five buyers have made plans to do more online shopping in 2008 than they did in 2007.
PayPal's 2008 Holiday Survey was conducted by Ipsos.
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