After telling you about the 36,000 counterfeit Visa Holograms that were seized in Alaska earlier this morning, (scroll down two posts) I thought I'd provide some information from Visa's site on how to recognize real cards.  Here ya go:

Existing Visa cards – until July 2011

Existing Visa cards

  1. Optional chip

    The information stored on a chip is protected by encryption.
    The chip works together with the cardholder’s signature or
    PIN number to create more secure payment.
  2. Embossed or printed account number

    Embossed numbers feel raised, whilst printed numbers feel
    flat. Account numbers are up to 16 digits, begin with a 4 and
    are grouped in four groups of four numbers. Printed cards
    may have a partial account number.
  3. Ultraviolet “dove” element

    When placed under an ultraviolet light, a dove printed in
    ultraviolet ink will be visible in the centre of the card.
  4. Visa 3D dove hologram

    Square 3D hologram contains a dove, which moves when
    you tilt the card.
  5. Visa logo

    Blue-white-and-gold Visa flag logo appears in either the
    top or bottom right-hand corner. It has a dotted microtext
    security border used for forensic security purposes.
  6. Embossed “V” security character

    Appears next to the expiration date on embossed cards.
  7. Expiration date

    Every card must have an expiration date as a minimum.
  8. Cardholder name or identifier

    Cardholder’s name or description such as “Club Member”,
    “Gift Card” etc. are optional and may appear on the front
    of the card.
  9. Printed first four digits of account number

    Appear beneath the account number. Match the first four
    digits of the account number, if shown on the card or printed
    on the retailer’s receipt.
  10. Numeric security feature (CVV2)

    May appear either on the signature panel or to the side.
  11. Signature panel

    The signature panel must appear on the back of the card.
    The panel bears the “Visa” name repeated.

New Visa cards

Newer Visa cards



  1. Optional chip

    The information stored on a chip is protected by encryption.
    The chip works together with the cardholder’s signature or
    PIN number to create more secure payment.
  2. Embossed or printed account number

    Embossed numbers feel raised, whilst printed numbers feel
    flat. Account numbers are up to 16 digits, begin with a 4 and
    are grouped in four groups of four numbers. Printed cards
    may have a partial account number.
  3. Visa logo

    Blue-and-gold logo on a white background. More logo
    placement options and vertical orientation of the card and
    logo are now possible.
  4. Ultraviolet “V” element

    When placed under an ultraviolet light, a “V” printed in
    ultraviolet ink will be visible over the Visa logo.
  5. Expiration date

    Every card must have an expiration date as a minimum.
  6. Cardholder name or identifier

    Cardholder’s name or description such as “Club Member”,
    “Gift Card” etc. are optional and may appear on the front
    of the card.
  7. Printed first four digits of account number

    Appear beneath the account number. Match the first four
    digits of the account number, if shown on the card or printed
    on the retailer’s receipt.
  8. Numeric security feature (CVV2)

    May appear either on the signature panel or to the side.
  9. Signature panel

    The visible pattern on the signature panel may be customised
    but it will always bear the “Visa” name repeated in ultraviolet
    ink and visible under ultraviolet light. Signature panel length
    will vary depending on card type.
  10. Visa 3D dove hologram

    Contains a dove, which moves when you tilt the card. Instead
    of a dove hologram being present on the front a mini dove
    hologram may be present on the back.
  11. A mini Visa 3D dove hologram

    May appear on the reverse of the card and can be located
    anywhere within the indicated area. A standard sized Visa
    dove hologram is never present on the back of a card.
  12. Visa holographic magnetic stripe

    Visa holographic magnetic stripe with doves in flight replaces
    the square 3D hologram on the front of the card.


Other pages on the topic of 'recognizing valid cards' are:


Refreshing the Visa brand

How to recognize Visa Electron cards

How to recognize V PAY cards


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Posted by John B. Frank Friday, May 15, 2009

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