Also Available: "Cards and Payments in Asia-Pacific" (see below)

With prepaid card use expanding throughout Europe, and continued innovation in debit cards issuance despite the financial crisis, are you making the most of your card products?

Penny pinching at the payment networks

Visa and MasterCard's latest quarterly results starkly illustrate how debit is continuing to take a bigger share of payments worldwide, with Visa's debit volumes in the US surpassing credit volumes for the first time. Both networks have offset drops in volumes by cutting costs, with marketing being one of the key activities hit in this quarter.

Are you expected to pick up more of the work? Are you following best practice? Trends in debit, credit and prepaid direct marketing report uses case studies from the industry to illustrate how to use your engagement channels for maximum ROI.

Standard Chartered launches 'JustOne' card in Asia-Pacific.

The 'JustOne' card, a debit, credit and ATM card, is targeted at consumers under 30, a demographic covering over 30% of the Malaysian population. The bank has said that it expects the card to bring in 50,000 new cardholders within the next 12 months and help expand its market share from 5 to 7% over the next 24 months.

Learn more about best practice in our Cards and payments in Asia-Pacific report.

Union Bank, Travelex issue prepaid Visa card.

Designed so international travellers can take money abroad in card form, the Travelex Cash Passport, a prepaid Visa currency card, aims to improve the quality and utility of the card experience for both existing customers and non-customers, allowing users to travel without the hassle of carrying cash, travellers cheques and cards.

Discover how to maximise your prepaid potential in our report today.