Amazon builds an Android app to let more customers shop via mobile phone

Amazon.com Inc. has introduced its latest mobile shopping application, Amazon App for Android, which is available as a free download to a user’s Android operating system-based device in the online Android Market.

The Amazon mobile app includes the experimental Amazon Remembers feature, first introduced in the e-retailer’s iPhone and iPod Touch app, that gives Android users two different ways to use their device camera to find and remember items available for sale on Amazon.com: they can either snap a photo of an item or a barcode and then receive a product match. For many photos and barcodes, matches are instant; other items take a few minutes, Amazon says.

Android is an open-source operating system that can be customized for Internet-enabled handheld devices. Amazon’s App for Android can be downloaded from Amazon.com/android_app, or by searching for “Amazon.com” in the Android Market section of an Android mobile device.

“Customers have been requesting an Amazon shopping application on their Android devices,” says Sam Hall, director of Amazon Mobile. “In addition to their favorite Amazon shopping features, Amazon App for Android users can use Amazon Remembers to easily keep track of the items they see in their daily lives and even instantly match photos and barcodes to products available at Amazon.com.”

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