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U.S. Bank: Open an Account, Walk Out with a Debit Card - Bank Technology News
Bank Technology News | August, 2009
By John Adams
Visa payWave has found an early mover for instant unembossed debit card issuance in the States, with U.S. Bank signing up as the first domestic card issuer to allow consumers to leave a branch with a debit card immediately after opening an account.
The bank, which is piloting the cards at branches in Denver and Salt Lake City, is testing demand for a card that combines three types of technology—instant issuance, unembossed personalization and contactless payment.
Lynn Heitman, an svp in U.S. Bank’s retail payments solution, says the technology allows the process to normally be completed within one minute. “So it’s not like waiting seven-to-ten days to get a card in the mail,” she says. “Our goal is to send customers out the door fully equipped to be able to use that account.”
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