Once equipped with our device, consumers are enabled to use mainstream...i.e., "conventional" (card present) approach to eCommerce transacting, thus eliminating the leading cause of fraud...which, happen to be "Card Not Present" transactions.  How do we eliminate CNP fraud? 



By changing the web environment from CNP to Card Present.  That would do it, would it? 



In addition, based on the fact that all transactions are done outside the browser space, (our device instantaneously Tripe DES and  DUKPT encrypts both the Track 2 data and the PIN inside the device so that the data is NEVER in the clear) banks would provide their customers with a secure environment (separate machine) with which to conduct e-Commerce and online banking. 

That trusted environment would equate to peace of mind...and that peace of mind would equate to loyalty...and that loyalty would equate to securing their customer base, thus reducing the significant threat posed by attrition. (49% of online banking customer would switch banks if they or someone they knew was a victim of card fraud - ACI Worldwide/September 2009)





Additionally, a secure environment would attract those fearful about the lack of security, vastly improving the customer acquisition model and thus value proposition of our technology.



"Conventional" wisdom dictates that banks would not only retain a larger share of the $1.2 Billion they are projected to lose in interchange revenue, but they would increase the number of transactions, thus revenue from said transactions, by injecting a badly needed mainstream approach to online banking, by replicating ATM authentication, and eCommerce, by replicating brick and mortar...credit, debit and PIN debit transactions.)

Oh, did I happen to mention that Celent also estimated that by 2013, online payments will climb to $268 billion and 30% of those payments will come from alternative payment sources.  (that projects to over $75 BILLION in LOST revenue to banks)



This increased market acceptance will certainly move alternative payments into the mainstream, and we can provide banks with the means to help them prevent that from happening. 

Instead of consumers helping to move alternative payments to the mainstream,
HomeATM can help banks move mainstream to the consumers!