First Data's Star network introduces pre-paid reloads

Global electronic commerce and payments processing leader First Data announced yesterday that its Star Network is the first electronic funds transfer network (EFT) to launch load and reload support for Star-branded general purpose prepaid cards.



First Annapolis estimates that the general purpose prepaid market will reach $170 billion in spend and cash volume by 2012.



General purpose prepaid cards - like First Data's Money Network card -- work just like debit cards, which allow cardholders to make purchases, pay bills, or withdraw cash at millions of locations. The STAR Network has supported general purpose prepaid programs with PIN-secured ATM and POS transactions, and with its biller-direct payment service for many years.





In Related News:



First Data to release new European prepaid consumer research - From First Data:





For a preview of the research findings, listen to our 10 minute podcast. Also register to receive your executive summary of the research.



Click here to register to receive the executive summary; indicate if you want the summary for retailers or financial institutions.



Click here for the podcast.



ATLANTA – Oct. 29, 2009 – First Data is extending its deep insight into the prepaid market with the publication this month of its brand new consumer research into the prepaid markets in Italy, UK Germany and Austria.



For a preview of the research findings, listen to our 10 minute podcast and register for your executive summary now and indicate whether you would like to receive the summary for retailers or financial institutions.



Our research, which we believe is unique in its depth and scope across five card types, could influence your product and marketing strategies and help you create a more informed business case including:



• What prepaid products to sell by geography and market maturity

• Where to sell them – likely adoption by country

• How to sell them – encouraging propensity to purchase

• How to structure fees

• What value added services to offer



If you would like to receive an executive summary of our research later in November, please send your name, company and email address to lcoote@firstdatacorp.co.uk and indicate whether you would like to receive the summary for retailers or financial institutions.



About First Data

First Data powers the global economy by making it easy, fast and secure for people and businesses to buy goods and services using virtually any form of electronic payment.  Whether the choice of payment is a gift card, a credit or debit card or a check, First Data securely processes the transaction and harnesses the power of the data to deliver intelligence and insight for millions of merchant locations and thousands of card issuers in 36 countries. For more information, visit www.firstdata.com.



Contact:

First Data

Leanne Coote

+44 (0)1268 296367

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