Beijing, Oct. 30, 2009 -- Mobile Money Ventures, LLC (MMV), a leading global solutions provider of the next generation of mobile financial services, today announced it is continuing its string of successful deployments in the Asia Pacific region with the launch of a mobile banking solution in China with Citibank. Citi Mobile – the first offering of its kind in the country from a foreign financial institution – allows customers to access and manage their bank accounts using their phone’s mobile browser.



“Citi Mobile is an extension of our commitment to bring our customers innovative services that truly enhance the banking experience,” said Anand Selva, Executive Vice President, Citibank (China) Co., Ltd. “We’re excited to work with MMV to give our customers the ability to securely manage their finances, regardless of time or location.”



Using Citi Mobile, customers can conveniently view their account summary, transfer money and browse the latest product information from most popular mobile devices with Internet browser capabilities, regardless of wireless carrier. The offering is tailored for both English and Mandarin-speaking users. In addition, to ensure that all transactions are secure, the solution utilizes two-factor authentication and no personal information will be cached within the mobile device.



“Our partnership with Citibank China builds on the tremendous success we have had deploying mobile banking solutions across the Asia Pacific region,” said Jayastu Bhattacharya, Senior Vice President of Strategic Business Development at MMV. “Our customizable and scalable platform enables MMV to rapidly deploy mobile financial services that build customer loyalty and generate new revenue for our financial institution partners.”



Citi is focused on making strategic investments in technologies such as mobile banking to create value for its customers and partners. In addition to the offering in China, Citi and MMV have worked together to deploy mobile banking services for customers in Hong Kong, the United States, the Philippines and Singapore. The two companies will be announcing additional deployments in Asia, the U.S. and Europe in the coming months.



About Mobile Money Ventures



Mobile Money Ventures, LLC (MMV) is the leading global solution provider of the next generation of mobile financial services applications. Built on the financial services and technology leadership of Citi and SK Telecom, MMV delivers the future of mobile banking with its comprehensive, customizable and secure platform. MMV’s turnkey solution enables financial institutions (FIs), carriers and partners to reduce time to market, leverage new growth opportunities and enhance customer loyalty. MMV is FI and carrier agnostic. Mobile Money Ventures is headquartered in San Francisco, California. For more details, visit www.mobilemoneyventures.com .



About Citi



Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com . Source: Company press release