DiDigital Transactions News wrote a piece regarding the announcement by Revolution that Fifth Third would issue RevolutionCard's. 



‘A Major Pivot’ for Revolution Money As It Shifts Its Focus to Issuers



(October 20, 2009 - Digital Transactions News)  Revolution announced on Tuesday that Fifth Third Bancorp would be a RevolutionCard issuer, Revolution Money revealed a new focus on building its cardholder base and disclosed another $20 million venture-capital investment on top of the $42 million it received last spring.



Cincinnati-based Fifth Third is now Revolution Money’s main issuer for so-called prime consumers, those with the highest credit scores, chief executive Jason Hogg tells Digital Transactions News. The bank’s merchant-acquiring arm, Fifth Third Processing Solutions, already had been offering Revolution Card acceptance to merchants.



The addition of Fifth Third marks a shift by St. Petersburg, Fla.-based Revolution Money from building its merchant base to a focus on card issuance. “From our standpoint this is a major pivot,” Hogg says.