In 2009 the E-Commerce Report (formerly known as "Pago Report") has been published for the eighth time.



The annual study (first published in 2002) has established itself as one of the most important e-commerce surveys all over Europe because it is the only report based on real transactions instead of interviews. For this comprehensive market survey millions of real purchasing transactions processed through the platform of Deutsche Card Services were evaluated statistically.



In co-operation with experts from a popular market research institute, purchasing and payment behaviour of consumers from Germany, UK, the rest of Europe, and the non-European countries were analysed using established statistical methods. The result is an comprehensive insight into the status quo in e-commerce concerning purchasing and payment behaviour, non-payment risk and industry specifications.



The unique information is essential for e-commerce merchants and online shop owners. The E-Commerce Report answers several questions for examplewhich payment methods (credit card, direct debit, Maestro and giropay) are preferred by customers from different countries.



The E-Commerce Report 2009 is available in the [Shop] for 500 euros plus VAT.

Highlights at a glance

• the only survey based on the analysis of about 30 million real purchase transactions


• about 160 pages including many tables and diagrams


• in German and in English language


• data analysis conducted in cooperation with experts from a popular market research institute


• European licensing area with merchants from Germany, the UK, and the rest of Europe


• Consumers from Germany, the UK, the rest of Europe, and the non-European countries


• including new payment methods – such as giropay and Maestro