It is necessary for newspapers to charge readers to view their online news, according to WPP chief executive Sir Martin Sorrell.
The business boss has claimed that the lack of advertising available to newspapers means that they need to change the way they provide news sites and website news, reports the Telegraph.
Newspapers cannot survive if they continue with the same structure, he said at Stream 2009, an invite-only technology and media conference in Athens. It is "critical for traditional media businesses" that they charge for online news, Sir Martin explained, adding: "Getting consumers to pay for content they value is key."
My perspective is that because we live in a free country, the PIN Payments News Blog will always be free! :-)
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